Content That Converts Framework & Process

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CTC Course + Bootcamp Sessions

Intermediate

Video/Text

Video/Text

Content Marketing

7 Lessons

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Content That Converts Framework & Process

CTC Course + Bootcamp Sessions

CTC Course + Bootcamp Sessions

CTC Course + Bootcamp Sessions

First, You're going to want to click this link directly below to the buyer journey worksheet.  Then you'll want to copy it into your own Google Drive account so you have it and can use it for the exercise.  Once you've downloaded the worksheet into your account, click the "File" menu option and then "Make a Copy".  That will let you make a copy of the template you can use for a specific business, and you keep your original template file clean. 

Video lesson

CTC Course + Bootcamp Sessions

The content topic worksheet is where it all comes together. You need to have completed the Buyer's Journey Worksheet before starting on this exercise. If you haven't done that, please stop and go do it. 👊 Alright, now click the link below to access the content topic worksheet and examples. Then copy the Google Sheet into your drive account. (See the video below on how to do that)

Video lesson

CTC Course + Bootcamp Sessions

If you can help your customer become aware of mistakes they are making now that are stopping them from getting what they need and want, you can get them to want to know more. This structure creates a curiosity gap and brings awareness to someones own situation in a way that helps them see they need to take a step to fix it.  That's exactly what this template is meant to do.  ⭐⭐ This template has generated over $750k in insurance claims in the last 6 months.  We used this exact template for a Facebook video ad that has been running and generating 5-10 leads a day consistently for the same cost.  

Text lesson

CTC Course + Bootcamp Sessions

This is a quick, high impact story template that is based on the PAS copywriting formula.  PAS stands for Problem - Agitate - Solution.  Us this template to piece together a quick story that you can use to tee up a call to action for a content download, webinar, survey, or anything really.   ⭐⭐ This template has generated over $750k in insurance claims in the last 6 months.  We used this exact template for a Facebook video ad that has been running and generating 5-10 leads a day consistently for the same cost.  

Text lesson

CTC Course + Bootcamp Sessions

One of the most effective ways to get people to act is to reveal to them the lies they've been believing that have been stopping them from what they want. When we know there is something we should know, we have a desperate need to know it.  This structure creates a curiosity gap and brings awareness to someones own situation in a way that helps them see they need to take a step to fix it.  That's exactly what this template is meant to do.  ⭐⭐ This template is responsible for over $1,000,000 in revenue in the last year.  don't underestimate this simple format for getting real results.

Text lesson

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About the teacher

Shayne Champlin

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