Do you know if your PPC campaigns are actually profitable for your company? Do you want to know? Well this post is a tool you can use to ask the right questions to determine just that!
Whether you are utilizing a company outside of your own to manage your PPC campaigns or you do it in house, you will be able to determine if those campaigns are profitable by the end of this article.
PPC is expensive & should always be quantified by return on investment. You should also always quantify the amount of actual leads that you are generating from those paid advertising efforts, or you’ll most likely be leaving money on the table
…or worse, you could be losing money.
I have seen so many companies be in the position where they are just helpless in regard to PPC because they know they need to be doing it, or at least they think they do, but they don’t know how to correctly measure it’s effectiveness.
It’s a tough place to be.
Let that sink in for a minute…just think about it for a minute or two.
… I know it’s painful to even consider that you could be losing money.
Ok now we can move on from the discomfort to a glimmer of hope!
If you don’t know how much money each lead costs you, and how many PPC leads you need to close a sale, there is no real way to see