How to double your leads from your website by writing better content
When you are faced with writing content for your website, one of the most difficult things in the world is to stare that that blank page with that disrespectful cursor sitting there just blinking at you, taunting you to throw a punch at your computer monitor.
Especially when it comes to writing content about your products and services, it seems like our mind goes blank and we forget everything that makes us unique and so valuable to our customers and our market.
This is by far the norm rather than the exception for most people. You are not alone!
What you need is a bit of a kickstart to help you get the juices flowing and your fingers clicking away at your keyboard.
You need a framework that allows you to answer some questions about your customers, some questions about your products and services, and questions about your company that will give you an effective formula that allows you to write great content that generates leads and engagement.
Content that not only explains what you do and how you do it, but communicates it in a way that captivates your potential clients and customers and has them anticipating the next step.
What You Will Learn in This Post
- How to understand the key factors for your customers in making the decision to buy/engage/submit a form
- How not to write content and how to see if you are doing it wrong right now.
- How to get inside your customer’s/client’s head to