This worksheet is meant to help you breakdown your customer’s buying process so you can see how to help them make the right decision for them and for you.  It will help you to see what your customer goes through before making a buying decision.  You can use this sheet for all of your customer groups.

The best way to use it is to take a customer group you have identified and breakdown each phase they go through in making their decision to buy from A to Z.

Then you will go through and put in the problems, fears, frustrations, and anxieties they are facing in each specific phase of the process.

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